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Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.
AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere.
Xandr, Inc. (pronounced "Zander") is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.
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OpenX has offices in Pasadena (HQ), New York, Tokyo, London, and Kraków. [4]In September 2017, OpenX acquired two publisher tools, Mezzobit and PubNation. [5]After laying off "around 100 employees" in December 2018, [6] the following month OpenX announced plans to move all on-premises workloads fully into the Google Cloud Platform by Q2 2019.
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