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Psycho-Cybernetics is a self-help book written by American writer Maxwell Maltz in 1960. [1] Motivational and self-help experts in personal development, including Zig Ziglar , Tony Robbins , Brian Tracy have based their techniques on Maxwell Maltz.
Maxwell Maltz (March 10, 1899 – April 7, 1975 [1]) was an American cosmetic surgeon and author of Psycho-Cybernetics (1960), which was a system of ideas that he claimed could improve one's self-image leading to a more successful and fulfilling life. [2]
Prescott Lecky (November 1, 1892 – May 30, 1941 [1]) was a lecturer of Psychology at Columbia University from 1924 to 1934. At a time when American psychology was dominated by behaviorism, he developed the concept of self-help as a method in psychotherapy of the self in the 1920s.
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Maxwell Maltz titled his pioneering self-development work "Psycho-Cybernetics" in reference to the process of steering oneself towards a pre-defined goal by making corrections to behaviour. Much of the personal development industry and the Human potential movement is said to be derived from Maltz's work.
This is impossible as he died in 1970. Maxwell Maltz has nothing to do with "The New Psycho-Cybernetics". "The New Psycho-Cybernetics" is the product of Dan Kennedy, a self-described "direct marketing expert". And finally, the publisher of the classic edition shown is Pocket Books, not the "Psycho-Cybernetics Foundation".
During his time in St. Louis, Erhard read two books that had a marked effect on him: Napoleon Hill's Think and Grow Rich (1937) and Maxwell Maltz's Psycho-Cybernetics (1960). [ 1 ] : 122 When a member of his staff at Parents Magazine introduced him to the ideas of Abraham Maslow and Carl Rogers , both key figures in the Human Potential Movement ...