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Selective exposure, acceptance, and retention of information: "A persistent theme in mass media research is the apparent tendency to interpret and recall information in ways congruent with existing beliefs and values."(Tichenor, Donohue, and Olien 1970, pp. 162) [2] For example, a viewer of a news program will pay attention more to story that ...
The 10/90 gap is the term adopted by the Global Forum for Health Research to highlight the finding by the Commission on Health Research for Development in 1990, that less than 10% of worldwide resources devoted to health research were put towards health in Developing Countries, where over 90% of all preventable deaths worldwide occurred. [1]
You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses ...
At some point, a gap emerges between what existing products offer and what the consumer demands. The organization must fill that gap to survive and grow. Gap analysis can identify gaps in the market. Thus, comparing forecast profits to desired profits reveals the planning gap. This represents a goal for new activities in general, and new ...
The research room at the New York Public Library, an example of secondary research in progress Maurice Hilleman, the preeminent vaccinologist of the 20th century, is credited with saving more lives than any other scientist in that time. [37] The goal of the research process is to produce new knowledge or deepen understanding of a topic or issue.
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The drink Coca-Cola Life serves as an example of the value-action gap. Extensive market research showed that consumers would buy and enjoy the drink (values) but in reality, once it appeared in shops, not enough people bought it (action). [1] This demonstrates the difference between what people say and what people do