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HubSpot's Content Hub is an all-in-one, AI-powered content marketing platform designed to assist marketers in creating and managing content throughout the customer journey. It offers tools for content creation, personalization, and distribution across multiple channels, including blogs, podcasts, and social media.
Marketing Automation can be defined as a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign. Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omnichannel marketing strategies with a single tool.
The company launched its HubSpot CRM Free product in 2014 (as HubSpot CRM), after announcing the customer relations management platform at its INBOUND 2014 event in Boston, Massachusetts. [1] The CRM product tracks and manages interactions between a company and its customers and prospects.
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Halligan coined the term "inbound marketing" to describe the type of marketing he advocates. [ 3 ] He has co-authored two books on marketing: Inbound Marketing: Get Found Using Google, Social Media, and Blogs [ 4 ] with HubSpot co-founder Dharmesh Shah [ 5 ] and Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the ...
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