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The Bird's Custard product remains as a brand. In late 2004, Kraft sold Bird's Custard and some other Kraft brands to Premier Foods, the owners as of 2021. [6] [7] In 1958, the company acquired Monk and Glass, a rival custard powder manufacturer based in London. [8]
The factory was built by General Foods (GF) in 1964–66 across 42 acres at a cost of £6 million, and employed 1,300 people. [5] It was partly due to the London overspill. [citation needed] In 1966, GF moved production of Bird's Custard from the former Alfred Bird & Sons factory site in Gibb Street, Birmingham (now the Custard Factory) to the new factory.
This is a list of brands developed, owned, or licensed by Mondelez International (formerly Kraft Foods Inc.). The company's core businesses are snack foods and confectionery. Kraft-branded products are made for some international territories by Mondelez International under license from Kraft Heinz Company since 2012.
HEAT oven to 350°F. BEAT cake mix, 1 cup pumpkin, milk, oil, eggs and 1 tsp. spice in large bowl with mixer until well blended. Pour into 2 greased and floured 9-inch round pans.
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Angel Delight was released in 1967 by the Bird's company, [3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts . [ 2 ] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit , was run in 1999. [ 2 ]
HEAT oven to 325°F. MIX graham crumbs, 3 Tbsp. sugar and butter; press onto bottom of 9-inch springform pan. BEAT cream cheese, 1 cup sugar and vanilla with mixer until well blended.