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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
After selling his ownership of DC Shoes, Block shifted his business focus to Hoonigan Industries, an apparel brand for auto enthusiasts. He was the co-owner and "Head Hoonigan In Charge" (HHIC) at the company before his death in a snowmobile accident in January 2023. [4] [5]
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. [4] In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.
In 2005, he drafted, designed, developed, and raised funding for the world's first skate plaza, the Rob Dyrdek/DC Shoes Skate Plaza, in his hometown of Kettering. The park emphasized elements of street skateboarding, incorporating urban artifacts like stairs, ledges, planters, and railings. It was the first project funded by the Rob Dyrdek/DC ...
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Boardriders includes the Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, Von Zipper and Honolua brands, as well as the retailer Surf Dive 'n Ski. [ 34 ] In January 2024, Authentic Brands Group, which had bought Sports Illustrated for $110 million from Meredith in 2019, terminated the agreement it holds with The Arena Group to publish ...
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