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The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The topic has seen rapid growth since the 1990s, reflecting curiosity about the process of social change and "fueled by interest in institutional arguments and in network and dynamic analysis."
Recent technology research in platform ecosystems shows that apart from the quantitative notion of a “sufficient number”, critical mass is also influenced by qualitative properties such as reputation, interests, commitments, capabilities, goals, consensuses, and decisions, all of which are crucial in determining whether reciprocal behavior ...
The first interests with regards to policy diffusion were focused in time variation or state lottery adoption, [66] but more recently interest has shifted towards mechanisms (emulation, learning and coercion) [67] [68] or in channels of diffusion [69] where researchers find that regulatory agency creation is transmitted by country and sector ...
One way to model product adoption [9] is to understand that people's behaviors are influenced by their peers and how widespread they think a particular action is. For many format-dependent technologies, people have a non-zero payoff for adopting the same technology as their closest friends or colleagues.
Value to innovation is an S-curve: Improving a product takes time and many iterations. The first of these iterations provide minimal value to the customer but in time the base is created and the value increases exponentially. Once the base is created then each iteration is dramatically better than the last.
At the point of its conception, the SCOT approach was partly motivated by the ideas of the strong programme in the sociology of science (Bloor 1973). In their seminal article, Pinch and Bijker refer to the Principle of Symmetry as the most influential tenet of the Sociology of Science, which should be applied in historical and sociological investigations of technology as well.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
This line of research seeks to explain why some become "early adopters" of ideas and innovations, and links social network structure with facilitating or impeding the spread of an innovation. A case in point is the social diffusion of linguistic innovation such as neologisms.