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Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, [44] which is a snippet of JavaScript code that the website owner adds to every page of the website.
Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
A third-party cookie is created by websites other than the one a user visits. They insert additional tracking code that can record a user's online activity. On-site analytics refers to data collection on the current site. It is used to measure many aspects of user interactions, including the number of times a user visits. [13]
Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. [2] They can also be used for email tracking. [3] When implemented using JavaScript, they may be called JavaScript tags. [4] Web beacons are unseen HTML elements that track a webpage views. Upon the ...
Cookies via JavaScript N/A Free - $5/month ... $119/month Webtrekk Q3: Webtrekk: Cookies via JavaScript N/A From $202/month Webtrends: Webtrends: Cookies via JavaScript N/A N/A Woopra: iFusion Labs LLC Cookies via JavaScript 1.2 Free - $999+/month Yahoo! Web Analytics: Yahoo! Cookies via JavaScript Not available anymore Free Yandex.Metrica ...
For unsupported/HTML sites, the JavaScript pixel tracking mechanism is most commonly used. Because mobile websites are typically open to access from any kind of network - fixed, Wi-Fi, cellular wireless, satellite wireless, etc. - a traditional web analytics solution could range from fairly accurate to mostly inaccurate, depending on where the ...
Urchin Software Corp. was acquired by Google in April 2005, forming Google Analytics. [5] In April 2008, Google released Urchin 6. [6] [7] In February 2009, Google released Urchin 6.5, integrating AdWords. [8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features. [9] [10]
For example, at time: 16:07, the user viewed page A, and 2 seconds later, the user clicked the "refresh" button in the browser, and the number of page views of page A then was 2. Visitor/unique visitor/unique user - The uniquely identified client that is generating page views or hits within a defined time (e.g. day, week or month).