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2. Yelp - Wikipedia

   en.wikipedia.org/wiki/Yelp

   Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, ... In 2016, advertising revenue grew at a rate of 30% year over year. [123]

3. Cost per impression - Wikipedia

   en.wikipedia.org/wiki/Cost_per_impression

   Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

4. Cost per mille - Wikipedia

   en.wikipedia.org/wiki/Cost_per_mille

   CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:

5. These 5 Companies Spend the Most on Advertising - AOL

   www.aol.com/news/2013-05-06-these-5-companies...

   Unless your name is Coca-Cola, which sells its products in all but two countries around the globe, or you are the sprout from which nearly all technological innovation over the past decade has ...

6. Yelp can sue reputation company for promising to ... - AOL

   www.aol.com/news/yelp-sue-reputation-company...

   (Reuters) -Yelp can pursue a lawsuit accusing a reputation management company of fraudulently advertising its ability to remove "bad" reviews from the business review website. In a decision late ...

7. Advertising revenue - Wikipedia

   en.wikipedia.org/wiki/Advertising_revenue

   The company's digital advertising revenue figures were approximated at around $39.92 billion U.S. in 2018. Google and Facebook are reported to control just under 60% of the U.S. online marketing space. [8] A significant part of Google's online advertising platform is Google AdSense, which allows websites to display Google-driven advertisements ...