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Rock the Vote was founded in 1990 by Jeff Ayeroff with Virgin America co-chair Jordan Harris and Virgin executive Beverly Lund. Later, they hired Jodi Uttal and then Steve Barr, a campaign worker and political fundraiser, who became co-founders for their contribution to Rock the Vote.
P. Diddy said at the time that its mission was to make voting "hot" and "sexy." [3] [4] The 2004 campaign included a line of "Vote or Die" t-shirts, an album, a voter registration push in cities and campuses nationwide, and commercials on such outlets as MTV and BET.
In 2020, MTV was the principal founder of Vote Early Day. Initially, the primary target audience was young voters. The MTV campaign launched with partners across media, consumer brands, and advocacy organizations, and its strength being that it isn't ‘owned’ by any one entity. [117] [118] [119]
The MTV campaign launched with partners across media, consumer brands, and advocacy organizations, and its advantage of being independent. [8]The bipartisan initiative “Vote Early Day 2020” recruited companies to motivate people to vote by absentee ballots or in person early in response to the coronavirus pandemic.
The next day, Mike tries to talk to Al, but Kovary refuses, so Mike decides to head into Seattle that night to talk to Al, who is going on MTV's Rock the Vote campaign. He impersonates a security guard and shouts down an unruly concertgoer, with clouds of steam coming out his ears. This ingratiates him to the security.
RNC Chairman Ed Gillespie threatens MTV's "Rock the Vote" campaign with legal action for raising the possibility of a military draft. Gillespie argues that since a possible draft is an "urban myth" denied by "no less than the President of the United States", Rock the Vote's mention of the issue jeopardizes its non-profit status.
At the age of 23, she was the face of MTV's Choose or Lose campaign, which focused on encouraging young adults to vote. The campaign received a Peabody Award in May 1992. [2] She interviewed Hillary Clinton, Anita Hill and Yasser Arafat, among others. She had cameo roles in the films The Cable Guy and Contact as herself. [3]
Redeem the Vote is an American Christian right organization founded by Randy Brinson during the 2004 presidential campaign to register young evangelical Christians to vote, in the model of MTV's youth-vote Rock the Vote campaign. The organization has since moved to issue advocacy and mobilization of an email list self-reported at 71 million names.