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2. Ad tracking - Wikipedia

   en.wikipedia.org/wiki/Ad_Tracking

   There are several tools to track online ads: banner ads, ppc ads, pop-up ads, and other types. Many online advertising companies such as Google offer their own ad tracking service (Google Analytics) in order to effectively use their service to generate a positive ROI. Third-party ad tracking services are commonly used by affiliate marketers.

3. Atlas Solutions - Wikipedia

   en.wikipedia.org/wiki/Atlas_Solutions

   Atlas Solutions is a subsidiary of Meta Platforms, acquired from Microsoft in February, 2013, [1] [2] which provides services in online advertising.The Atlas advertising platform, originally built by Razorfish, serves billions of ad impressions a day and features a suite of tools for marketers to serve, manage, track, and measure the performance of advertisement campaigns.

4. Brevo - Wikipedia

   en.wikipedia.org/wiki/Brevo

   Brevo, formerly Sendinblue, is a SaaS solution for relationship marketing. [1] The company was founded in 2012 [2] by Armand Thiberge, and offers a cloud-based marketing communication software suite with email marketing, transactional email, marketing automation, customer-relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and more.

5. Facebook launches ‘link history’ tool that tracks where ...

   www.aol.com/facebook-launches-history-tool...

   Facebook is rolling out a new tool that lets it track the links users click on. The new system, called “link history”, is a catalogue of websites that people have visited within Facebook.

6. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

7. Meta is reviving facial recognition for Facebook and ... - AOL

   www.aol.com/finance/meta-reviving-facial...

   The tool will compare faces in suspected ads with the public figure’s Facebook and Instagram pages. If there’s a match, and the ad is determined to be a scam, it will be blocked.

8. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

9. Flurry (company) - Wikipedia

   en.wikipedia.org/wiki/Flurry_(company)

   Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. [1]