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Invented in the 1940s, [8] they were fashionable in the 1940s, 1950s, and early 1960s, before softer, more natural-looking bras became fashionable again. They were associated with "sweater girl" pin-ups. In 1990, Madonna revivified interest in the bullet bra when she wore one in a costume designed by Jean Paul Gaultier. [9]
The bra was designed by Jean Paul Gaultier who was inspired by the vintage Perma-Lift bullet bra of the 1940s. By that time, the style was regarded as erotic and provocative. The bullet bra has also become popular with burlesque and rockabilly enthusiasts, both of which draw inspiration from the 1950s.
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
Even though daywear dresses were influenced by the war, evening dresses remained glamorous. Women's undergarments became the soul of fashion in the 1940s [6] because it maintained the critical hourglass shape with smooth lines. Clothes became utilitarian. Pants or trousers were considered a menswear item only until the 1940s. [6]
His minimalist bra was a revolutionary departure from the heavy, torpedo-shaped bras of the 1950s and initiated a trend toward more natural shapes and soft, sheer fabrics. [ 48 ] [ 49 ] He also designed the "All-in-None" with a deep, plunging front and the "No-Back" long-line version, which featured a contoured stretch waistband that allowed a ...
We dug these photos out of the Star-Telegram archive. Back in the day, Cowtown was a favorite stop for Hollywood royalty. PHOTOS: Hollywood’s biggest movie stars who visited Fort Worth during ...
53 and carefree! Halle Berry turned 53 on Wednesday and shared a sexy photo on Instagram to celebrate her special day. Posing in a wet white t-shirt that read 'NO BRA CLUB,' the "X-Men" star ...
The baby boom of the 1940s to the 1950s also caused focus on maternity wear. Even international designers such as Givenchy and Norman Hartnell created maternity wear clothing lines. Despite the new emphasis on maternity wear in the 1950s maternity wear fashions were still being photographed on non-pregnant women for advertisements.