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Kawaii (Japanese: かわいい or 可愛い, ; "cute" or "adorable") is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture began to flourish in the 1970s, driven by youth culture and the rise of cute characters in manga and anime (comics and animation) and merchandise ...
Lorenz proposed the concept of baby schema (Kindchenschema), a set of facial and body features that make a creature appear "cute" and activate ("release") in others the motivation to care for it. [2] Cuteness may be ascribed to people as well as things that are regarded as attractive or charming. [3]
Kawaii, or cuteness culture, has become a prominent subculture in Japan, demonstrated in certain genres of anime and manga, handwriting, clothing, personal appearance, and characters such as Hello Kitty. [5] Cuteness has been widely adopted as part of mainstream Japanese culture and national identity.
Burikko (ぶりっ子, sometimes rendered Burriko in English) is a Japanese term for girls or women who act coy, or deliberately cute and/or innocent in a put-on way. The term was coined around 1980, likely by Japanese comedian Kuniko Yamada. [1] [2] Burikko style is often associated with Japanese idols of the 1980s such as Seiko Matsuda.
The Japanese flying squirrel is a tiny, nocturnal creature that looks like something out of a fairytale. With its big, round eyes and soft, fluffy fur, this squirrel is irresistibly cute.
As a cultural phenomenon, cuteness is increasingly accepted in Japan as a part of Japanese culture and national identity. Tomoyuki Sugiyama, author of Cool Japan , believes that "cuteness" is rooted in Japan's harmony-loving culture, and Nobuyoshi Kurita, a sociology professor at Musashi University in Tokyo , has stated that cute is a "magic ...
Pokémon was first introduced in 1996 in Japan. It quickly gained popularity and remains a fan favorite 25 years later. ... a hefty sum just on cuteness, alone. ... 2-day event in 1998 held in ...
In late 2019, the University of Leeds conducted a study in which 19 people watched a montage of photos and clips of cute animals. The results indicated a drop in blood pressure in the participants ...