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The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback books. [4] Lorillad stopped advertising Old Gold around 1975. [5]
In a 1922 ad, a small child, smoking a cigarette, tells his amused parents not to worry, as he is smoking for a veteran's charity. Children were often used in early cigarette ads, where they helped normalize smoking as part of family living, and gave associations of purity, vibrancy, and life. [66]
The Lorillard hogshead in 1789 featuring a Native American smoking Lorillard Snuff Mill, built 1840, photo 1936. The company was founded by Pierre Abraham Lorillard in 1760. In 1899, the American Tobacco Company organized a New Jersey corporation called the Continental Tobacco Company, which took a controlling interest in many small tobacco companies. [4]
1958 advertisement for L&M cigarettes, promoting the brand's "exclusive filtering action". The tar derby is the period in the 1950s marked by a rapid influx in both cigarette advertising focused on tar content measurements to differentiate cigarettes and brand introduction or repositioning focusing on filter technology.
In 1997, Certs Cool Mint Drops were introduced in response to Altoids' rapid growth during the 1990s. [7] Pfizer acquired Warner-Lambert in 2000. [ 4 ] Citing that confections is a "noncore" business, [ 5 ] Pfizer sold its Adams portfolio to Cadbury for $4.2 billion [ 8 ] in 2002, which beat Nestlé in a bidding war.
Bloomington woman hopes to find a home for collection of Ford car and truck advertising dating back to 1931 that she found at a Goodwill outlet.
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