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Snapple is a brand of tea and juice drinks which is owned by Keurig Dr Pepper, based in Plano, Texas, United States. The original producer of Snapple, a company that was known as Unadulterated Food Products, was founded in 1972. [1] The brand achieved some fame due to various pop-culture references, including television shows.
Arnold Shepard Greenberg (September 2, 1932 – October 26, 2012) was an American businessman who co-founded Snapple, a brand of tea and juice drinks, in the 1970s with Leonard Marsh, his former high school classmate, and Hyman Golden, who was Marsh's brother-in-law. [1]
Dr Pepper Snapple Group holds naming rights to the Dallas Stars' practice facility, the Dr Pepper Arena, which is located in Frisco, Texas. It also retains non-alcoholic beverage rights to each facility's concessions as a result of the deals as well as sponsorships with the NHL franchise.
Leonard Marsh (January 5, 1933 – May 21, 2013) was an American businessman who co-founded the Snapple Beverage Corporation (now part of the Dr Pepper Snapple Group) in 1972. [1] [2] Marsh co-founded Snapple, which was originally known as Unadulterated Food Products, with his brother-in-law, Hyman Golden, and childhood friend, Arnold Greenberg ...
In July 2018, Keurig Green Mountain acquired Dr Pepper Snapple Group in a deal worth $18.7 billion. Legally, Dr Pepper Snapple Group was the surviving company; it remained publicly traded and changed its name to Keurig Dr Pepper. [80] This created the third largest beverage company in North America.
The American Bottling Company, formerly Dr Pepper/Seven Up Bottling Group (1999–2006), Cadbury Schweppes Bottling Group (2006–2008), and Dr Pepper Snapple Bottling Group (2008), is the bottling company of Dr Pepper Snapple Group, and is a wholly owned subsidiary of that company. [1]
In May 2008, Cadbury Schweppes spun off Cadbury Schweppes Americas Beverages into an independent company called the Dr Pepper Snapple Group, and renamed itself to Cadbury plc. [4] Dr Pepper/Seven Up still exists as a trademark and brand name as of 2024. [5] On July 9, 2018, Keurig acquired the Dr Pepper Snapple Group in an $18.7
Snapple's new ad agency, Kirshenbaum and Bond, chose Kaufman to appear as "Wendy, the Snapple Lady" and sold their choice to the founders by showing them photos of Oprah and Roseanne Barr, both heavyset women who were extremely popular. The ads featured Kaufman responding to letters received from Snapple customers.
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