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Crisco is an American brand of shortening that is produced by B&G Foods. Introduced in June 1911 [ 1 ] by Procter & Gamble , it was the first shortening to be made entirely of vegetable oil , originally cottonseed oil .
Shortening was also more neutral in flavor than butter and lard which gave it a unique advantage when cooking. [7] With these advantages, plus an intensive advertisement campaign by Procter & Gamble, Crisco quickly gained popularity in American households. [4]
Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.
Add the shortening and 2/3 cup milk and beat with an electric mixer on medium speed for 2 minutes. Add the eggs and 1 teaspoon vanilla extract and beat for 2 minutes. Pour the batter into the ...
Spread a thin layer of vegetable oil or shortening in the skillet, wiping out any excess. ... shortening, or butter) will help bake layers into the pan, contributing to its natural nonstick ...
The next year, B&G bought the Crisco brand of cooking oils and shortening along with its manufacturing facility in Cincinnati, Ohio from The J.M. Smucker Company for approximately US$550 million. [ 32 ] [ 33 ] Also in 2020, B&G bought Wellesley, Massachusetts -based frozen vegan foods producer Farmwise Farms with a goal of complementing its ...
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Victor shortening; Wash & Go haircare sold to Conter S.r.l. effective June 30, 2015; Wella, Clairol, CoverGirl Makeup sold to Coty (2016) [25] Whirl butter flavored oil (sold to ACH in 2001) Wondra brand of hand lotion sold from 1976 to 1989. Zest deodorant body bar and body washes sold to High Ridge Brands Co. on January 4, 2011 [26]