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Sans-serif lettering and typefaces were popular due to their clarity and legibility at distance in advertising and display use, when printed very large or small. Because sans-serif type was often used for headings and commercial printing, many early sans-serif designs did not feature lower-case letters.
Samples of sans-serif typefaces Typeface name Example 1 Example 2 Example 3 Agency FB Designer: Caleigh Huber & Morris Fuller Benton Class: Geometric : Akzidenz-Grotesk Designer: Günter Gerhard Lange Class: Grotesque : Amplitude Designer: Christian Schwartz Class: Humanist : Andalé Sans Designer: Steve Matteson Class: Humanist : Antique Olive ...
Univers (French pronunciation: ⓘ) is a sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. [1] Classified as a neo-grotesque sans-serif, one based on the model of nineteenth-century German typefaces such as Akzidenz-Grotesk, it was notable for its availability from the moment of its launch in a comprehensive range of weights and widths.
Modern sans-serif designs inspired by Gill often adapt the concept by creating a design better proportioned and spaced for body text, a wider and more homogeneous range of weights, something easier since the arrival of the computer due to the use of multiple master or interpolated font design, or more irregular and hand-drawn in style.
Almost all serif faces have italic forms; some sans-serif faces have oblique designs. (Most faces do not offer both as this is an artistic choice by the font designer about how the slanted form should look.) [ 35 ]
Frutiger's most famous designs, Univers, Frutiger and Avenir, are landmark sans-serif families spanning the three main genres of sans-serif typefaces: neogrotesque, humanist and geometric. [5] Univers was notable for being one of the first sans-serif faces to form a consistent but wide-ranging family, across a range of widths and weights. [6]
Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. [1] It was designed as a contribution on the New Frankfurt-project.It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.
A sample of News Gothic. A sample of Bank Gothic. A sample of Franklin Gothic.. All of Benton's typefaces were cut by American Type Founders.. Roycroft (c. 1898), inspired by lettering in the Saturday Evening Post and often credited to Lewis Buddy, though (according to ATF) designed “partly” by Benton.
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