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Because airmail etiquettes are just instructions to postal clerks, and have no monetary value, their printing and distribution need not be as carefully controlled as for postage stamps, and most are privately produced. The usual design is a plain blue oblong, with the phrases "AIR MAIL" and/or "PAR AVION" in white letters.
Because of the elaborate process necessary for the full-color printing, the Bureau of Engraving and Printing contracted with a private firm, the American Bank Note Company, to produce the series - the first U. S. stamps to be printed by a private company since 1893. Uniquely among U. S. issues, the sheets lack the plate numbers usually printed ...
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