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As of 2011, a "Special Moments" range was released, initially as the "New Ones." These teas were made by pressing the leaves at different stages. In 2014, Unilever introduced a new range of fruit, herbal, and green teas under the PG Tips brand. In 2023, PG Tips announced the creation of a quick-brew teabag that could brew a cup of tea in 60 ...
Brooke Bond is a brand of tea owned by Lipton Teas and Infusions, except in India, Nepal, and Indonesia where it is owned by Unilever. [1] Brooke Bond was formerly an independent tea-trading and manufacturing company in the United Kingdom, known for its PG Tips brand and its Brooke Bond tea cards.
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate).
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The most popular ad, "Rock and Roll Tea Party," featured the chimps as plaid-suited musicians, playing a swinging jazz number at a fictitious "Savoy Ritz" night club in praise of Red Rose Tea. [9] Chimpanzees had been advertising PG Tips (another Brooke Bond brand) since 1956 in the UK, and would continue to do so until the late 1990s.
In 1984, Unilever acquired Brooke Bond (maker of PG Tips tea) for £390 million in the company's first successful takeover. [12] In 1986, Unilever strengthened its position in the world skin care market by acquiring Ponds (merged from Chesebrough Manufacturing and Pond's Creams ), the maker of Ragú , Pond's , Aqua-Net, Cutex , and Vaseline in ...
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The "pyramid tea bag" (or sachet), introduced by Lipton [98] and PG Tips/Scottish Blend in 1996, [99] attempts to address one of the connoisseurs' arguments against paper tea bags by way of its three-dimensional tetrahedron shape, which allows more room for tea leaves to expand while steeping. [100]
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