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The company's first product was Ultra Wave, a hair relaxer for men. In 1957, Ultra Sheen, a revolutionary hair straightener that could easily be used in the home, was introduced for women. During the next quarter century, more product lines were introduced like Afro Sheen. [ 5 ]
Suave Hairdressing and Lanolin Creme Shampoo were soon introduced for general retail sale, and quickly began outselling the competition. In March 1948, Kraft Foods purchased property owned by the company to use for its offices and warehouses, [ 3 ] and Helene Curtis relocated to a new corporate headquarters and manufacturing facility.
On May 3, 1909, the California Perfume Company corporate office moved to 31 Park Place, New York. [19] On June 16, 1909, McConnell and Henderson signed an agreement of Incorporation for the California Perfume Company in the state of New Jersey. [20] On January 28, 1916, the California Perfume Company was incorporated in the state of New York.
Owner: International Wholesale: Country: United States: Introduced: 1952; 73 years ago () Markets: United States: Previous owners: Gillette (1952–2000) Diamond Products (2000–2007) Sun Products (2007–2012) High Ridge Brands (2012–2021) Website: www.whiterain.com
Suave is a company that was started by National Mineral Company in the United States in 1937 as a hair tonic. [5] The brand was later acquired by Helene Curtis Industries, Inc. [5] [6] [7] which, in the 1970s, started expanding the Suave name beyond hair care into other areas.
Palmolive bar soap advertisement, The Oshkosh Northwestern, Oshkosh, Wisconsin, May 20, 1899 Palmolive_soap_logo_circa_1899 1922 advertisement for Palmolive soap. In 1898, the company introduced a pale, olive-green-colored, floating bar of soap made of coconut, palm and olive oils aggressively marketed under the brand name "Palmolive".
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