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  2. How an anti-‘woke’ firebrand is taking aim at the DEI ...

    www.aol.com/finance/afraid-robby-starbuck...

    Over the past three and a half months, Starbuck has used similar tweets to single out six other large companies: Tractor Supply, Ford, Lowe’s, Harley Davidson, Molson Coors, and Brown-Forman ...

  3. Which US companies are pulling back on diversity initiatives?

    www.aol.com/us-companies-pulling-back-diversity...

    Tractor Supply The retailer in June said it was ending an array of corporate diversity and climate efforts, a move that came after weeks of online conservative backlash against the rural retailer.

  4. What is the DEI controversy at Harley-Davidson? - AOL

    www.aol.com/dei-controversy-harley-davidson...

    What sparked the controversy about Harley-Davidson? Conservative activist Robby Starbuck posted a 10-minute video on July 23 arguing the company "has gone woke."

  5. Robby Starbuck - Wikipedia

    en.wikipedia.org/wiki/Robby_Starbuck

    Robby Starbuck (born 1988 or 1989 [1]) is an American conservative social media activist and former music video director.As a music video director, he worked with artists such as Akon, Eve, Smashing Pumpkins, and Yellowcard.

  6. Tractor Supply Company - Wikipedia

    en.wikipedia.org/wiki/Tractor_Supply_Company

    Tractor Supply Company (also known as TSCO or TSC), founded in 1938, is an American chain store that sells home improvement, agriculture, lawn and garden maintenance, livestock, equine and pet care equipment and supplies. It caters to farmers, ranchers, pet owners, and landowners.

  7. Calendargate - Wikipedia

    en.wikipedia.org/wiki/Calendargate

    The images used in the calendar, as arranged in an online promotional montage. The Calendargate controversy among American conservatives developed in December 2023 after the release of a 2024 calendar featuring photographs of female conservative activists and commentators, several of whom wore revealing clothing.

  8. Consumers are rejecting the anti-woke movement to ... - AOL

    www.aol.com/finance/consumers-rejecting-anti...

    Good morning. One of the great roller coaster rides of the last 10 years has been watching U.S.-based CEOs wrestle with how to respond to controversial social issues. Over a decade ago, most of ...

  9. Hal Lawton - Wikipedia

    en.wikipedia.org/wiki/Hal_Lawton

    He is a member of the company's board of directors. During Lawton’s first year as CEO, more people began gardening and owning pets and livestock due to the COVD-19 pandemic and Tractor Supply Company saw revenue growth of 27 percent. [21] In 2022, Tractor Supply reached #294 on the Fortune 500 list. In February 2023, Tractor Supply extended ...