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The main purpose of a problem statement is to identify and explain the problem. [3] [4] Another function of the problem statement is as a communication device. [3] Before the project begins, stakeholders verify the problem and goals are accurately described in the problem statement. Once approved, the project reviews it.
According to Kuypers, "Framing is a process whereby communicators, consciously or unconsciously, act to construct a point of view that encourages the facts of a given situation to be interpreted by others in a particular manner. Frames operate in four key ways: they define problems, diagnose causes, make moral judgments, and suggest remedies.
The economist John Maynard Keynes saw the importance of defining relevance to the problem of calculating risk in economic decision-making. He suggested that the relevance of a piece of evidence, such as a true proposition, should be defined in terms of the changes it produces of estimations of the probability of future events.
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Problematization is the core of his “history of thought” which stands in sharp contrast to "history of ideas" ("the analysis of attitudes and types of action") as well as "history of mentalities" ("the analysis of systems of representation"). [4]
The Yale group did ample and very meaningful research in the field of attitude change and persuasion. They brought forth emphasis on the importance of learning theories behind attitude change and laid a strong foundation of mass findings that stimulated further research related to persuasion. [17]
The article highlights the importance of timing in crisis communication, noting that a prompt and decisive response can mitigate repetitional damage. [34] Research has shown that proactive crisis communication can be effective in reducing the negative impact of a crisis on an organization's reputation.
The critical communicative perspective arises from different theoretical contributions. Jürgen Habermas (1984,1981), in his theory of communicative action, argues that the relationship between subjects should be based on validity claims rather than on power ones, seeing the relevance of the subject's interpretations following Alfred Schütz phenomenology (Schütz & Luckmann, 1974) However ...