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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity. In 1976, the company hired its first external advertising agency, John Brown and Partners, and Davidson went on to work on other clients' needs.
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited.
Nike SPARQ" was the name used under a marketing relationship between Nike and SPARQ, under which Nike sold a line of cross training footwear, apparel and equipment in the USA. [ 2 ] SPARQ's headquarters was in Portland, Oregon , with a distribution center in Oconomowoc, Wisconsin, until its sale to Nike in 2009 (Nike kept the distribution ...
The Ordem, released in 2014, is the first Nike football to have panels bonded together, rather than stitched. It is claimed to be rounder and to perform more uniformly regardless of where it is hit, and being almost waterproof. Another change introduced by the Ordem was its decorative drawing, named "Radar Rapid Decision and Response", to make ...
[20] [21] [22] An April 2020 release called Severed Spots (drop #20) involved the purchase of a US$30,000 Damien Hirst spot print. After purchasing the work, MSCHF cut the individual spots out of the print, selling them for $480 each. A second work consisting of the leftover paper, titled 88 Holes, sold for US$261,400. [23] [24] [25]
The editors wrote, "Since its inception, Front Page Sports Football has been the leading football game among our readership, and the addition of real players and statistics in the latest edition makes it even better". [3] FPS Football Pro was named the best sports game of 1993 by Computer Games Strategy Plus. [4]