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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne, Wyoming, working on a regular telephone directory, ran out of white paper so they used yellow paper instead. [3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory for the city of Chicago .
[12] [8] MRL co-founder David Galbraith, who instigated the local services project based on user reviews, came up with the name "Yelp". [13] Stoppelman explained that they decided on "Yelp" for the company's name because "it was short, memorable, easy to spell, and was familiar with 'the help' and ' yellow pages ' ".
Yahoo! Search BOSS – A service that allowed developers to build search applications based on Yahoo's search technology. [63] Yahoo! SearchMonkey – Allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites; shut down in October ...
However, unlike a standard telephone directory, where the user uses customer's details (such as name and address) in order to retrieve the telephone number of that person or business, a reverse telephone directory allows users to search by a telephone service number in order to retrieve the customer details for that service.
Electronic Yellow Pages are online versions of traditional printed business directories produced by telephone companies around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location.
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