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2. Lamp (advertisement) - Wikipedia

   en.wikipedia.org/wiki/Lamp_(advertisement)

   Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...

3. IKEA effect - Wikipedia

   en.wikipedia.org/wiki/IKEA_effect

   The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .

4. IKEA - Wikipedia

   en.wikipedia.org/wiki/IKEA

   IKEA (/ aɪ ˈ k iː ə / eye-KEE-ə, Swedish:), is a multinational conglomerate founded in Sweden [6] [7] that designs and sells ready-to-assemble furniture, household goods, and various related services.

5. Found: 11 Wooden Bed Frames to Give Your Bedroom a Makeover - AOL

   www.aol.com/found-11-wooden-bed-frames-214100607...

   Here a teak wooden bed frame with a black finish, chic brass feet, and a design-forward tufted headboard panel crafted from leather straps turn your bedroom into a magazine-worthy oasis.

6. Venida Evans - Wikipedia

   en.wikipedia.org/wiki/Venida_Evans

   While some television viewers thought that Evans was a ghost in the IKEA ad campaign, executives at Deutsch New York envisioned her character as a "muse." [ 2 ] Peter Nicholson, the chief creative officer of Deutsch New York, described the concept of the muse which Evans plays in the commercials saying, "She's the voice of reason and support ...

7. IKEA Klippan - Wikipedia

   en.wikipedia.org/wiki/IKEA_Klippan

   The initial model featured a solid wood frame. Contemporary models have replaced this with a less expensive, lightweight frame of combined particleboard, fiberboard, and polyurethane foam. Likewise, while earlier models stood on painted wood legs, contemporary Klippan legs are made from steel or aluminum.