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Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more. In each of its mailing cycles, Valpak sells the outside of its envelope to select national advertisers for promotions, marketing campaigns and sweepstakes.
A list broker [1] acts as an agent for those who wish to conduct direct marketing campaigns via direct mail, email, or telemarketing.. List brokers provide lists that, minimally, contain a prospect's name and physical address. [2]
The settlement included News America entering into a 10-year shared mail distribution agreement with Valassis Direct Mail, a Valassis subsidiary. [11] Valassis purchased Clipper Magazine and Total Loyalty Solutions in November 2015. [12] Valassis recent acquisition in 2017 is Digital Marketing Technology Company MaxPoint. [13]
R. L. Polk & Company was a provider of business and marketing information to the automotive industry, insurance companies, and related businesses. [1] It was based in Southfield, Michigan with operations in several other countries, including Canada, Germany, the United Kingdom, France, Japan, China and Australia. [ 1 ]
Fortune Hi-Tech Marketing (dissolved in 2013) FundAmerica (bankrupt in 1990) [25] Holiday Magic (dissolved in 1974) House of Lloyd (a.k.a. "Christmas Around the World") (filed for Chapter 11 bankruptcy in 2002) Kleeneze (went into administration in 2018) The Longaberger Company (dissolved in 2018) [26] Metabolife (dissolved in 2005)
The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact .
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Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature. [1] [2]
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