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Inspired by market research that suggested only 4% of women describe themselves as beautiful (up from 2% in 2004), and around 54% believe that when it comes to how they look, they are their own worst beauty critic, Unilever's Dove brand has been conducting a marketing campaign called Dove Campaign for Real Beauty that aims to celebrate women's natural beauty since 2005. [2]
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2 ]
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.
80% of girls have used a filter or photo-editing app to change their appearance by the time they turned 13.
The body image trap: How the media makes us doubt our beauty 13 unspoken struggles women have to deal with This mom says there need to be more support, less judgment in parenting
But a new commercial for Secret's latest "Whole Body" deodorant is encouraging women to use it "from pits to bits" and shows a spokesmodel spraying it underneath her sports bra and even down her ...
The final image of Betts, now rendered almost unrecognizable, is then transferred to a billboard advertisement for the fictional "Easel" (or "Fasel") brand of foundation makeup. As the camera zooms out from the billboard, two young girls can be seen walking past and looking up at Betts' heavily edited image.
Many holiday commercials can get heavy with emotion, but others are simply fun. That is the case for Capital One's advertisement that features John Travolta dressed as Santa Claus. Travolta skips ...