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Map communication model. The Map Communication Model is a theory in cartography that characterizes mapping as a process of transmitting geographic information via the map from the cartographer to the end-user. [1] It was perhaps the first paradigm to gain widespread acceptance in cartography in the international cartographic community and ...
Shannon–Weaver model of communication [87] The Shannon–Weaver model is another early and influential model of communication. [10] [33] [88] It is a linear transmission model that was published in 1948 and describes communication as the interaction of five basic components: a source, a transmitter, a channel, a receiver, and a destination.
Schramm's model of communication is an early and influential model of communication. It was first published by Wilbur Schramm in 1954 and includes innovations over previous models, such as the inclusion of a feedback loop and the discussion of the role of fields of experience. For Schramm, communication is about sharing information or having a ...
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main ...
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.
Lasswell's model is also utilized in pedagogical settings to teach students the major elements of the communication process and as a starting point for developing hypotheses. Lasswell and others have used his model beyond the scope of mass communication as a tool for the analysis of all forms of verbal communication.
Geography of media and communication (also known as communication geography, media geography and geographies of media) is an interdisciplinary research area bringing together human geography with media studies and communication theory. Research addressing the geography of media and communication seeks to understand how acts of communication and ...
The study of global communication is an interdisciplinary field focusing on global communication, or the ways that people connect, share, relate, and mobilize across geographic, political, economic, social, and cultural divides. Global communication implies a transfer of knowledge and ideas from centers of power to peripheries and the ...