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Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Write the Future is an advert made by Nike football for the 2010 World Cup and directed by Mexican filmmaker Alejandro González Iñárritu for the UK based production company, Independent Films Limited.
Risk Everything was an advertisement campaign created for American sports apparel company Nike by the American advertising agency Wieden+Kennedy.The advertisement campaign, spanning radio, television, out-of-home, online advertising and print media, was specially made for the 2014 FIFA World Cup and starring well-known football players from national teams and clubs.
If you're not particularly as interested in the matches as the rest of the world, there's still a reason to watch: The commercials (scroll down a bit for the full commercials). We've picked our ...
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Long before Nike’s Thursday release of the U.S. men’s national team’s 2022 World Cup kits, and even before the jerseys leaked last month, some USMNT players got to glimpse and even model the ...
Nike also performed saturation ambushes at UEFA Euro 1996 and the 1998 FIFA World Cup, by buying advertising space in the vicinity of the host venues in order to prevent the official sponsors (Umbro and Adidas respectively) from being able to promote themselves. Nike's actions influenced the eventual adoption of "safe zone" rules, requiring ...
The song was given new life in the new millennium, when it became the musical signature of the Nike "Write the Future" advertising campaign, shown during the 2010 FIFA World Cup. [7] That year the single re-entered the UK charts at No. 57 and on the Dutch charts at No. 48.