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Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.. Companies often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the cost of retaining an existing customer is far less than the cost of acquiring a new one. [1]
Churn rate (also known as attrition rate, turnover, customer turnover, or customer defection) [1] is a measure of the proportion of individuals or items moving out of a group over a specific period. It is one of two primary factors that determine the steady-state level of customers a business will support.
Customer retention is an outcome that is the result of several different antecedents as described below. Customer satisfaction: Research shows that customer satisfaction is a direct driver of customer retention in a wide variety of industries. Despite the claims made by some one-off studies, the bulk of the evidence is unambiguously clear ...
ADT CEO and President Jim DeVries sits down with Yahoo Finance's Brian Sozzi at Goldman Sachs' Communacopia & Technology Conference to discuss the company's recent partnerships with State Farm and ...
Attrition (dental), loss of tooth structure by mechanical forces from opposing teeth; Attrition (erosion), the wearing away of rocks in rivers or the sea; Attrition, also known as Final Mission, 2018 american film; Imperfect contrition, also known as attrition, in Catholic theology; Customer attrition, loss of business clients or customers
ADT Reports Second Quarter 2013 Results BOCA RATON, Fla.--(BUSINESS WIRE)-- Recurring revenue of $756 million, up 5.0% Net income of $107 million, up 1.9% EBITDA before special items of $409 ...
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Customer density (the proportion of revenue attributable to a specified percentage of accounts, which ideally should match, for example the top 10% of accounts should broadly contribute 10% of revenue) [5]: page 8 Customer attrition (the loss of clients or customers) Turnover (i.e., revenue) generated by segments of the customer population