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  2. Public Opinion (book) - Wikipedia

    en.wikipedia.org/wiki/Public_Opinion_(book)

    Public Opinion is a book by Walter Lippmann published in 1922. It is a critical assessment of functional democratic government, especially of the irrational and often self-serving social perceptions that influence individual behavior and prevent optimal societal cohesion . [ 1 ]

  3. Public opinion - Wikipedia

    en.wikipedia.org/wiki/Public_opinion

    Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. It is the people's views on matters affecting them.

  4. Overton window - Wikipedia

    en.wikipedia.org/wiki/Overton_window

    An illustration of the Overton window, along with Treviño's degrees of acceptance. The Overton window is the range of subjects and arguments politically acceptable to the mainstream population at a given time. [1]

  5. Behavioral economics and public policy - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics_and...

    Behavioral economics and public policy is a field that investigates how the discipline of behavioral economics can be used to enhance the formation, implementation and evaluation of public policy. [ 1 ] [ 2 ] Using behavioral insights, it explores how to make policies more effective, efficient and humane by considering real-world human behavior ...

  6. The Nature and Origins of Mass Opinion - Wikipedia

    en.wikipedia.org/wiki/The_Nature_and_Origins_of...

    The Nature and Origins of Mass Opinion is a 1992 non-fiction book by political scientist John Zaller that examines the processes by which individuals form and express political opinions and the implications this has for public opinion research. The book has been called "the single most important book on public opinion since V. O. Key's 1961 ...

  7. Spiral of silence - Wikipedia

    en.wikipedia.org/wiki/Spiral_of_silence

    Mass media's effects on both public opinion and the perception of the public opinion are central to the spiral of silence theory. One of the earliest works that called attention to the relationship between media and the formation of public opinion was Walter Lippmann's book "Public Opinion", published in 1922. [20]

  8. Crystallizing Public Opinion - Wikipedia

    en.wikipedia.org/wiki/Crystallizing_Public_Opinion

    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.

  9. AP United States Government and Politics - Wikipedia

    en.wikipedia.org/wiki/AP_United_States...

    Advanced Placement (AP) United States Government and Politics (often shortened to AP Gov or AP GoPo and sometimes referred to as AP American Government or simply AP Government) is a college-level course and examination offered to high school students through the College Board's Advanced Placement Program.