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The New York Times noted there is a racial dynamic to many reaction videos which involve younger, Black listeners responding positively to music by older, white musicians. [9] [10] Some YouTube channels doing music reaction videos have become very successful, with major music labels reaching out to channels to promote their artists. [8]
The Fine Brothers, creators of the React franchise. The franchise was launched with the YouTube debut of Kids React in October 2010, and then grew to encompass four more series uploaded on the Fine Brothers' primary YouTube channel, a separate YouTube channel with various reaction-related content, as well as a television series titled React to That.
video surpassed it with 54.39 million likes. It is also the most-liked video uploaded under the YouTube Shorts banner. The most liked non-music and non-short video is also held by MrBeast, with his video called "Make This Video The Most Liked Video On Youtube" which has over 30 million likes as of January 2025.
Reaction video stars encourage positivity one song at a time on YouTube. Their audience is world-wide and includes stars Tom Jones and Yoko Ono. Oklahoma City's Rob Squad Reactions stars stir up ...
The Ultimate 2016 Challenge became YouTube's fastest video to reach 100 million views, doing so in just 3.2 days. It is also the eighth most-liked non-music video of all time with over 3.40 million likes. On December 14, 2016, shortly after The Ultimate 2016 Challenge was released, the Spotlight channel surpassed 1 billion total video views. [5]
React Media, LLC (also known as React and formerly Fine Brothers Productions, Inc., [2] Fine Brothers Entertainment, Inc., [3] FBE, Inc., [4] and FBE, LLC [5]) is an American digital media and entertainment company founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983).
American YouTube personality MrBeast is the most-subscribed channel on YouTube, with 369 million subscribers as of March 2025.. A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published by channels to which the ...
TwinsthenewTrend is a YouTube channel featuring twin brothers Tim and Fred Williams, who reside in Gary, Indiana, critiquing music videos. In 2020, the channel gained attention when their videos reacting to popular music, heard for the first time by the duo, became the subject of numerous news stories and publicity. [3] Their reaction videos ...