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Boden is a British clothing retailer founded by Johnnie Boden in 1991. It started as a mail-order business. [ 1 ] In 2022 Boden reported annual sales of £351m, predominantly in the US, the UK and Germany, 1.8m customers and 1,034 employees. [ 2 ]
He founded Boden in 1991, [2] launching his first catalogue featuring pictures drawn by a friend, [3] with eight menswear products available [2] modelled by his friends. [1] In 1992, Boden realised women were a better target for clothes, and launched women's clothing, followed by children's clothing, [2] under the name 'Mini Boden', in 1996. [3]
In 1980 they created two popular clothing brands—"Moustache" for men and "Emanuelle" for women, and in 1986 brought these together a M (from Moustache) + E (from Emanuelle) + XX (an abbreviation for "kiss kiss") to create MEXX. In the UK the business has 17 shops mainly in Northern Ireland. Karen Millen
Band of Outsiders (clothing brand) Barbour (company) Bellville Sassoon; Ben Sherman; Benson & Clegg; Berghaus; Biba; Blacks Outdoor Retail; Boden (clothing) Bodyamr; Bolongaro Trevor; Boxfresh; Malan Breton; Brora (retailer) Bunmi Koko; Burberry
Boden (clothing), a clothing retailer Boden Scholarship , established in 1833 at the University of Oxford for students learning Sanskrit Norrland Engineer Battalion (Boden Engineer Regiment), a Swedish Army unit from 1905 to 2005
In the summer of 2010, Drapers magazine claimed that Per Una was the only clothing brand that was not at risk of being axed in Mr Bolland's shake-up of the plethora of clothing brands sold at M&S. [21] Per Una was planned to stay due to its successful and distinctive flair, but Portfolio and Indigo were planned go due to poor sales.
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The city generates approximately 20 per cent of the UK's GDP; [2] while the economy of the London metropolitan area—the largest in Europe—generates approximately 30 per cent of the UK's GDP. [3] London is one of the pre-eminent financial centres of the world and vies with New York City as the most important location for international finance.