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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
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Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
In 1974, Bic introduced the disposable razor. Instead of being a razor with a disposable blade, the entire razor was manufactured to be disposable. Gillette's response was the Good News disposable razor which was launched on the US market in 1976 before the Bic disposable was made available on that market. [18] Shortly thereafter, Gillette ...
"The Best Men Can Be" was a corporate social responsibility advertising campaign from the safety razor and personal care brand Gillette of Procter & Gamble. The campaign launched on January 13, 2019, with the digital release of a short film entitled We Believe: The Best Men Can Be .
An 80-year-old woman died one month after her Sleep Number bed suddenly moved without warning and trapped her against a wall for two days last year, a new lawsuit alleges.
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