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A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.
Duplex printing is a feature of some computer printers and multi-function printers (MFPs) that allows the printing of a sheet of paper on both sides automatically. Print devices without this capability can only print on a single side of paper, sometimes called single-sided printing or simplex printing .
Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. [2]
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Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
Double-sided inkjet printing is usually not possible with inexpensive low-weight copy paper because of bleed-through from one side to the other. These papers are also unsuitable for photographic work because standard office paper is usually not "white" enough. This results in a poor color gamut and leads to "muddy" colors. For all types of ...
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