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  2. Polybius (urban legend) - Wikipedia

    en.wikipedia.org/wiki/Polybius_(urban_legend)

    An alleged start screen, attached to an article on coinop.org [1]. Polybius is a purported 1981 arcade game that features in an urban legend. [2] The legend describes the game as part of a government-run crowdsourced psychology experiment based in Portland, Oregon.

  3. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into quantitative and qualitative research, and secondary research .

  4. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  5. Pain of paying - Wikipedia

    en.wikipedia.org/wiki/Pain_of_paying

    Anticipated pain of payment is “the negative psychological affective reaction consumers experience when they become cognizant that they will or may lose a certain amount of their financial resources in the future.” [4] These new definitions consider that pain of payment can be experienced both after and before making payments, can be ...

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  7. Profit Impact of Market Strategy - Wikipedia

    en.wikipedia.org/wiki/Profit_Impact_of_Market...

    This is a necessary but not yet sufficient condition for causality." Backhaus et al. (2006), p.48 f. Within the framework of the PIMS studies, it was thus possible to determine causalities with the help of time series analyses due to the availability of data over longer periods. See, for example, Barylite (1994), p. 61.

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  9. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).