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Cultural code refers to several related concepts about the body of shared practices, expectations and conventions specific to a given domain of a culture. Under one interpretation, a cultural code is seen as defining a set of images that are associated with a particular group of stereotypes in our minds.
"The level of connotation of the visual sign, of its contextual reference and positioning in different discursive fields of meaning and association, is the point where already coded signs intersect with the deep semantic codes of a culture and take on additional more active ideological dimensions." —
Violating a culture code creates this construct of ridiculousness for the culture that owns the code. Intentional humor also may fail cross-culturally because jokes are not on code for the receiving culture. [49] A good example of branding according to cultural code is Disney's international theme park business.
This includes regulatory codes that are intended to control behaviour and the use of some signifying codes. The human body is a means of using presentational codes through facial expressions, gestures, and dress. So words spoken may change their connotation to unacceptable if accompanied by inappropriate nonverbal signs.
Western culture in general and Anglo-American culture in particular is a bibliocentric culture. It often trades in allusions to the Christian Bible, [ 2 ] the influential works of Early Modern English such as works of William Shakespeare , the Thomas Cranmer Book of Common Prayer , Geoffrey Chaucer 's poetry, and many others.
The former pertains to the literal or explicit meaning of things while the latter is composed of the language used to speak about the first order. [13] Barthes explained that these bourgeois cultural myths were "second-order signs," or "connotations."
Cultural translation obviously implies the notion of culture, which needs here to be defined, in order to understand well the term cultural translation. Culture offers two different meanings: the first one defines culture as a civilized society in a developed country , whereas the second one considers culture as a whole set of behaviors and ...
Also apophthegm. A terse, pithy saying, akin to a proverb, maxim, or aphorism. aposiopesis A rhetorical device in which speech is broken off abruptly and the sentence is left unfinished. apostrophe A figure of speech in which a speaker breaks off from addressing the audience (e.g., in a play) and directs speech to a third party such as an opposing litigant or some other individual, sometimes ...