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  2. Livestrong Foundation - Wikipedia

    en.wikipedia.org/wiki/Livestrong_Foundation

    The Livestrong wristband. The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy. The band's yellow color references the yellow jersey traditionally worn by the Tour de France's overall leader.

  3. Gel bracelet - Wikipedia

    en.wikipedia.org/wiki/Gel_bracelet

    Livestrong wristbands popularized gel bracelets for charity purposes. This humorous example refers to the 2010 Tonight Show conflict.. Awareness bracelet wristbands carry messages demonstrating the wearer's support of a cause or charitable organization.

  4. Top 25 "It" products of all time: #14 -- The Livestrong wristband

    www.aol.com/news/2009-02-09-top-25-it-items-of...

    In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...

  5. Silly Bandz - Wikipedia

    en.wikipedia.org/wiki/Silly_Bandz

    Silly Bandz are rubber bands made of silicone rubber formed into shapes including animals, objects, numbers, and letters. They are normally worn as bracelets . Silly Bandz retail in packages with select themes, such as princesses or animals, and fashion accessories.

  6. Nike Wants to Take You by the Wrist - AOL

    www.aol.com/news/2012-01-20-nike-wants-to-take...

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  7. Reminderband - Wikipedia

    en.wikipedia.org/wiki/Reminderband

    Reminderband was launched in November 2004 by Clay Broadbent, and Scott Huskinson. [5]In 2005, the company sold about 9 million of the wristbands [6] and was the official provider of the wristband of the Tour de France with its bands worn by thousands at the Tour including cyclists, fans, police security and reporters.

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