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The concept of "right-brained" or "left-brained" individuals is considered a widespread myth which oversimplifies the true nature of the brain's cerebral hemispheres (for a recent counter position, though, see below). Proof leading to the "mythbuster" of the left-/right-brained concept is increasing as more and more studies are brought to light.
In her book, Personality Type: An Owners Manual, Thomson advances the hypothesis of a modular relationship between the cognitive functions paralleling left-right brain lateralization. In this approach, the judging functions are in the front-left and back-right brains, and the perception functions are in the back-left and front-right brains.
The theory posits that the human mind once operated in a state in which cognitive functions were divided between one part of the brain that appears to be "speaking" and a second part that listens and obeys—a bicameral mind—and that the breakdown of this division gave rise to consciousness in humans.
A common distinction among theories of motivation is between content theories and process theories. Content theories attempt to identify and describe the internal factors that motivate people, such as different types of needs, drives, and desires. They examine which goals motivate people.
In practical application, for instance in self-management, [3] [4] in coaching, [5] in leadership training, [6] or in change management, [7] the 3C-model can be used for systematic diagnosis of motivation deficits and intervention. Fig. 2. Practical application of the 3C-model: Motivation diagnosis (e.g. of a team member/ an employee).
McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
The dorsolateral prefrontal cortex (DLPFC or DL-PFC) is an area in the prefrontal cortex of the primate brain. It is one of the most recently derived parts of the human brain. It undergoes a prolonged period of maturation which lasts into adulthood. [1] The DLPFC is not an anatomical structure, but rather a functional one.
[n 10] The right middle temporal gyrus, right brainstem, left hippocampus, right cerebellum, right fuisform gyrus, and left lingual gyrus were also activated during fearful stimuli. Activation of multiple brain regions both indicates that emotions are processed in many parts of the brain and that emotions are complex.