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  2. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

  3. XE.com - Wikipedia

    en.wikipedia.org/wiki/XE.com

    Xe.com (Xe) is a Canada-based online foreign exchange tools and services company headquartered in Newmarket, Ontario.It is best known for its online currency converter application that offers exchange rate information, international money transfers, and other currency-related services via its website, mobile apps, and other online channels.

  4. History of Canadian currencies - Wikipedia

    en.wikipedia.org/wiki/History_of_Canadian_currencies

    In 1950, the federal government decided to switch to a policy of floating exchange rates, while maintaining the restrictions on currency exchanges. The rationale was a concern about an increase in inflation if the Canadian dollar continued to be fixed against the US dollar, as was required by the Bretton Woods agreement.

  5. Big Mac Index - Wikipedia

    en.wikipedia.org/wiki/Big_Mac_Index

    In order to calculate whether a currency is under/over-valued, the implied exchange rate (as defined by the Big Mac index) must be compared to the actual exchange rate. If the implied exchange rate is greater than the actual exchange rate, then the analysed currency is overvalued against the base currency. If the implied exchange rate is less ...

  6. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    A research study conducted among internet marketers in 2017, for example, showed that 50% of respondents thought that CRO was "crucial to their overall digital marketing strategy". [4] Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going ...

  7. List of community currencies in Canada - Wikipedia

    en.wikipedia.org/wiki/List_of_community...

    These are community currencies (also known as "local currencies") in Canada. Billet Local d'Échange (BLÉ; 2018–present; Québec City) Bow Chinook Hour (1996–2002; replaced by CalgaryDollars.ca – present) Brampton dollars (1973) Calgary Dollars (1996, 2002–present) [1] Chemainus Dollars (2010–2021) Chouenne (2021–present ...

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  9. Canadian dollar - Wikipedia

    en.wikipedia.org/wiki/Canadian_dollar

    The Canadian dollar (symbol: $; code: CAD; French: dollar canadien) is the currency of Canada.It is abbreviated with the dollar sign $. There is no standard disambiguating form, but the abbreviations Can$, CA$ and C$ are frequently used for distinction from other dollar-denominated currencies (though C$ remains ambiguous with the Nicaraguan córdoba).