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In 1965, Marx focused on producing a 12" cowboy action figure named Johnny West. Also in 1965, along with Johnny, an Indian named Chief Cherokee and a horse named Thunderbolt with full tack were introduced. In 1966, Marx introduced cowgirl Jane West, her range horse, Flame, and a junior version of Thunderbolt, named Thundercolt.
Playsets included highly detailed plastic figures and accessories, many with some of the toy world's finest tin lithography. A Marx playset box was invariably bursting with contents, yet very few were ever priced above the average of $4–$7. Greatly expanded sets, such as "Giant Ben Hur" sold for $10 to $12 in the early 1960s.
Sheila Dwyer Grove remembers an assortment of Marx toys in a big box in her father's chambers at the Erie County Courthouse. The late James B. Dwyer was a judge in the Erie County Court of Common ...
During this time, Marx gave the American army men actual enemy soldiers to fight such as German soldiers (molded in gray) in their 1962 "Army Combat" set and Japanese soldiers (molded in yellow) in their "Iwo Jima" set that was released in 1963. In 1965, a "D-Day" Marx set featured Allies such as French (horizon blue), British , and Russians.
Their popularity led Marx to expand the product line with several similar series, including Weird-Ohs, Blame-Its and Cartoon Soldiers (commonly referred to as "Nutty Generals"). Marx manufactured other toys based on the Nutty Mad brand as well, including battery-operated tin toys made in Japan, wind-up toys, water pistols, a bagatelle -style ...
Johnny West was a 12-inch tall American cowboy action figure, and the central character in the Louis Marx company's "Best of the West" 'sixth scale' (1:6) toy line.The line was produced from 1965 until 1976, and featured a number of characters based on American "Old West" motifs, utilizing a wide range of outfit and accessory pieces.
Marx then entered the United States Army as a private and attained the rank of sergeant before returning to civilian life in 1918. Marx's passion for the Army was reflected throughout his life. Most of Marx's military toys represented Army equipment, and Marx would later make a practice of befriending generals and naming his sons after them.
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