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The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
In the September 2023 ratings, [18] Tubi, with 1.3% of viewing, ranked fifth among all streaming services, The Roku Channel, with 1.1% ranked seventh, and Pluto TV, with 0.8% ranked tenth. Tubi noted in January 2025 that only 5% of its viewership came from the live streaming channels section of the Tubi app, which emphasizes its on-demand ...
Service Parent Launch Country of origin Subscribers Content Areas served Ref. Netflix: Netflix, Inc. January 16, 2007 [a] United States 301.6 million [1]: Netflix Originals, Studio Ghibli, [b] Studio 100, WildBrain, Wow Unlimited Media, Mattel, Hasbro, Lionsgate Studios, Bento Box Entertainment, MarVista Entertainment, Chicken Soup for the Soul Entertainment, STX Entertainment, Skydance ...
Roku also added the "Featured Free" section as the top section of its main menu from where users can get access to direct streaming of shows and movies from its partners. [97] On April 7, 2020, The Roku Channel launched in the UK, with a different selection of movies and TV shows. [98]
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Developers who wish to test their channels before a general release, or who wish to limit viewership, can create "private" channels that require a code be entered by the user in the account page of the Roku website. These private channels, which are not part of the official Roku Channel Store, are not reviewed or certified by Roku. [85] [86]
The United States pay television content advisory system is a television content rating system developed cooperatively by the American pay television industry; it first went into effect on March 1, 1994, on cable-originated premium channels owned by the system's principal developers, Home Box Office, Inc. and Showtime Networks.