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  2. Copy testing - Wikipedia

    en.wikipedia.org/wiki/Copy_testing

    Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior.Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media.

  3. List of proofreader's marks - Wikipedia

    en.wikipedia.org/wiki/List_of_proofreader's_marks

    Example of Use Dele: Delete: Pilcrow (Unicode U+00B6) ¶ Begin new paragraph: Pilcrow (Unicode U+00B6) ¶ no: Remove paragraph break: Caret [a] (Unicode U+2038, 2041, 2380) ‸ or ⁁ or ⎀ Insert # Insert space: Close up (Unicode U+2050) ⁐ Tie words together, eliminating a space: I was reading the news⁐paper this morning. ] [Center text ...

  4. Copywriting - Wikipedia

    en.wikipedia.org/wiki/Copywriting

    Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

  5. Copy editing - Wikipedia

    en.wikipedia.org/wiki/Copy_editing

    Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style and accuracy.

  6. Get Paid to Write: Top 18 Sites That Pay (up to $1 per Word)

    www.aol.com/paid-write-top-18-sites-170032449.html

    For example, the lowest tier of assignment is 150 words and would earn you 91 cents. Becoming an “elite plus” writer (4.85 rating or higher) will drastically increase your earnings. Complete a ...

  7. Betteridge's law of headlines - Wikipedia

    en.wikipedia.org/wiki/Betteridge's_law_of_headlines

    A 2018 study of 2,585 articles in four academic journals in the field of ecology similarly found that very few titles were posed as questions at all, with 1.82 percent being wh-questions and 2.15 percent being yes/no questions. Of the yes/no questions, 44 percent were answered "yes", 34 percent "maybe", and only 22 percent were answered "no".

  8. Rule of three (writing) - Wikipedia

    en.wikipedia.org/wiki/Rule_of_three_(writing)

    Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:

  9. Girl, 7, heard begging her father not to kill her before cops ...

    www.aol.com/girl-7-heard-begging-her-140850655.html

    Newly released 911 audio revealed the horrifying moment a 7-year-old Ohio girl begged her armed father not to kill her during a standoff with cops, telling him, “I don’t want to go to heaven ...