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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Online content analysis or online textual analysis refers to a collection of research techniques used to describe and make inferences about online material through systematic coding and interpretation. Online content analysis is a form of content analysis for analysis of Internet-based communication.
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The simplest and most objective form of content analysis considers unambiguous characteristics of the text such as word frequencies, the page area taken by a newspaper column, or the duration of a radio or television program. Analysis of simple word frequencies is limited because the meaning of a word depends on surrounding text.
Web analytics and optimization of websites and online campaigns now frequently work hand in hand with the more traditional marketing analysis techniques. A focus on digital media has slightly changed the vocabulary so that marketing mix modeling is commonly referred to as attribution modeling in the digital or marketing mix modeling context.
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Web usability of a website [1] consists of broad goals of usability, presentation of information, choices made in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas as well as ensuring that the content works on various devices and browsers.
The lead section should briefly summarize the most important points covered in an article, in such a way that it can stand on its own as a concise version of the article. The reason for a topic's noteworthiness should be established, or at least introduced, in the lead (but not by using subjective peacock terms such as "acclaimed" or "award ...