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LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
A 1932 Pontiac. Established in 1926 as a companion of Oakland, it was the first marque released as part of the companion make program. Sloan, who had replaced du Pont as GM president in 1923, [18] decided to create various "companion makes" to fill the variety of gaps that had developed in the original pricing hierarchy. [19]
Starting in 1926, GM introduced the short lived General Motors companion make program where Oakland, Oldsmobile, Buick and Cadillac had "companion" models added to each division (Pontiac, Viking, Marquette and LaSalle, respectively). The only division that didn't get a "junior" brand was Chevrolet; instead, the lower-priced Standard series was ...
Buick Century Series 60 (1930-1935) Buick Special Series 40 (1930-1935) Cadillac Series 353 (1930) Cadillac Series 370 (1930–1935) Cadillac V-12 Series 370 (1930-1935) Cadillac V-16 Series 452/90 (1930–1937) Chevrolet Bedford AC (1929-1931) Chevrolet Bedford LQ (1929-1931) Chevrolet Series AD Universal (1930) Marquette (1930)
1917 Nash Fire Truck Model 3017 1922 Nash Roadster Model 42 1925 Nash 1929 Nash 400 1936 Nash 400 de Luxe. Nash Motors was founded in 1916 by former General Motors president Charles W. Nash, who acquired the Thomas B. Jeffery Company. [3]
The Chevrolet Series BA Confederate (or Chevrolet Confederate) is an American vehicle manufactured by Chevrolet in 1932 to replace the 1931 Series AE Independence. Production slipped significantly from over 600,000 cars to 323,100 for the model year as the Great Depression continued, but was still sufficient for Chevrolet to retain first place ...
Buick Nailhead V8 The Buick straight-8 engine ( Fireball 8 ) was a straight-eight cylinder automobile engine produced from 1931 to 1953 by the Buick division of General Motors . It replaced the Buick Straight-6 engine across the board in all models on its debut.
The Nash Ambassador 8 now saw new competition with such cars as the redesigned and lower-priced LaSalle, Auburn V-12, REO-Royale 8, Buick Series 34-90, and the Chrysler Imperial Airflow. [ 20 ] The CCCA has recognized all 1932 Series Advanced 8 and Ambassador 8, as well as the 1933 and 1934 Nash Ambassador 8, as "Approved Classics."
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