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Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Eco commerce is a business, investment, and technology-development model that employs market-based solutions to balancing the world's energy needs and environmental integrity. Through the use of green trading and green finance , eco-commerce promotes the further development of " clean technologies " such as wind power , solar power , biomass ...
Customer satisfaction: any products or services that do not meet customer needs will not survive in the market in the long term. Dual focus: Unlike purely environmental products, sustainable products focus on ecological and social significance. Life-cycle orientation: Sustainable products are environmentally friendly throughout their life.
A lot of companies using ecopreneurship principles incorporate sustainable product design. Product design incorporating sustainability can happen at any stage of the business, including material extraction, logistics, the manufacturing process, disposal, etc. Sustainable product design can be achieved using innovative technology (or Eco-innovation), cradle to cradle design, bio-mimicry, etc.
Additionally, an eco-cost to value ratio can be useful [6] The goals are to improve the long term viability and quality of life for humans and the longevity of natural ecosystems. Sustainable packaging must meet the functional and economic needs of the present without compromising the ability of future generations to meet their own needs. [ 7 ]
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment.
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