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The great revolution in posters, however, was the development of printing techniques that allowed for cheap mass production and printing, notably including the technique of lithography, which was invented in 1796 by the German Alois Senefelder.
The firm Currier and Ives described itself as "Publishers of Cheap and Popular Prints". At least 7,500 lithographs were published in the firm's 72 years of operation. [ 8 ] Artists produced two to three new images every week for 64 years (1834–1895), [ 9 ] producing more than a million prints by hand-colored lithography .
Gutenberg's key invention and contribution to movable-type printing in Europe, the hand mould, was the first practical means of making cheap copies of letterpunches in the vast quantities needed to print complete books, making the movable-type printing process a viable enterprise. [citation needed]
Broadsides were a very popular medium for printing topical ballads starting in the 16th century. Broadside ballads were usually printed on the cheapest type of paper available. Initially, this was cloth paper, but later it became common to use sheets of thinner, cheaper paper (pulp). In Victorian era London they were sold for a penny or half-penny.
The printing cylinders are usually made from copper plated steel, which is subsequently chromed, and may be produced by diamond engraving; etching, or laser ablation. Gravure printing is known for its ability to produce high-quality, high-resolution images with accurate color reproduction and using viscosity control equipment during production.
Before final printing, the image is proof printed and any errors corrected. In the direct form of printing, the inked image is transferred under pressure onto a sheet of paper using a flat-bed press. The offset indirect method uses a rubber-covered cylinder that transfers the image from the printing surface to the paper. Colours may be ...
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