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  2. The future of Coke and Pepsi depends on the 'marketing trick ...

    www.aol.com/article/2016/09/12/the-future-of...

    Water is one of the hottest beverages in the nonalcoholic-drink market, with consumption of water brands Dasani, Aquafina, and Poland Springs all increasing in volume from 6.5% to 11.4% in 2015.

  3. Space Cola Wars - Wikipedia

    en.wikipedia.org/wiki/Space_Cola_Wars

    FGBA-2 was developed for use on STS-77 as a test bed to determine if carbonated beverages can be produced from separately stored carbon dioxide, water and flavored syrups and determine if the resulting fluids can be made available for consumption without bubble nucleation and resulting foam formation. The unit held 1.65 liters (0.36 imp gal; 0. ...

  4. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.

  5. Dasani - Wikipedia

    en.wikipedia.org/wiki/Dasani

    Dasani sources water from municipal pool water in California locations, even during drought years. [14] Coca-Cola is not required to report how much water it processes and bottles at these plants. [17] Bottled water is an exception to the rule about how much water can be taken out of the Great Lakes Basin. [17]

  6. L.A. County sues Pepsi and Coca-Cola over their role in ...

    www.aol.com/news/l-county-sues-pepsi-coca...

    "Coke and Pepsi need to stop the deception and take responsibility for the plastic pollution problems" their products are causing, said Los Angeles County Board of Supervisors Chair Lindsey P ...

  7. The Machines That Are Making Coke and Pepsi Quake - AOL

    www.aol.com/news/2012-03-05-the-machines-that...

    If you don't have a home-based water carbonator, let's go over a few of the reasons that may change sooner than you think. 1. Home-based Beverage Systems Are Easy to Find .

  8. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    Increased marketing for drinking tap water might "shrink the pie" for both Coke and Pepsi, whereas increased Pepsi advertising would likely "grow the pie" (increase consumption of all soft drinks), while giving Pepsi a larger market share at Coke's expense. Potential factors: Buyer propensity to substitute.

  9. Daily consumption of drinking water - Wikipedia

    en.wikipedia.org/wiki/Daily_consumption_of...

    The recommended daily amount of drinking water for humans varies. [1] It depends on activity, age, health, and environment.In the United States, the Adequate Intake for total water, based on median intakes, is 4.0 litres (141 imp fl oz; 135 US fl oz) per day for males older than 18, and 3.0 litres (106 imp fl oz; 101 US fl oz) per day for females over 18; it assumes about 80% from drink and 20 ...