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As soda sales fall, Coke and Pepsi are looking to bottled water to boost business. ... the amount of Coca-Cola consumed by Americans dropped 1% by volume, while consumption of Pepsi dropped 3.2%.
Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
According to Pepsi, they spent 14 million dollars on their design, [4] while Coca-Cola's dispenser costed $250,000. NASA considered these dispensers an "engineering demonstration", but for both companies it was a PR action. [5] Coca-Cola claimed a win in the "Space Cola Wars" stating that it is "the first soft drink tasted in space". [6]
Pepsi True, Pepsi Next, Pepsi Max, Pepsi X, Diet Pepsi, Diet Coke, Coca-Cola Zero Pepsi One , corporately styled PEPSI ONE (so named because it contains one calorie per eight- fluid ounce [230 ml] serving), was a sugar-free cola , marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi .
Apart from carbonated soft drinks of PepsiCo such as Pepsi, 7 Up, Mountain Dew and Mirinda, the company distributes Tropicana and Tropicana Slice fruit juice brands, Gatorade sports-themed beverages, Sting energy drinks, Creambell milkshakes, Duke's club soda, Lipton ready-to-drink ice tea, and Aquafina brand of bottled water.
Ajegroup: (Peruvian origin, operates in 14 countries, now headquartered in Mexico), producers of Big Cola, Cielo (mineral water), Cifrut (fruit juice), Free Tea, Free World Light (referred to locally as Free Light), Kola Real, Oro, Pulp , Sporade (sports drink) and Volt (energy drink) [1]
As of February of 2023, Coca-Cola had a market cap of $256.10 billion whereas Pepsi had a market cap of $241.72 billion. These projections fluctuate. These projections fluctuate. Coke vs Pepsi ...
Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.