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Tesco Clubcard (commonly referred to and branded as Clubcard) is the loyalty card of British supermarket chain Tesco. It was introduced to Tesco customers in 1995, where it has since gained over 20 million users as of 2021. [1] The card works on a point-based system, where holders receive points based on money spent.
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
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In the 1950s, supermarkets frequently issued trading stamps as incentives to customers. Today, most chains issue store-specific "membership cards", "club cards", or "loyalty cards". These typically enable the cardholder to receive special members-only discounts on certain items when the credit card-like device is scanned at the checkout. [45]
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Boots is the latest high street giant to make changes with users currently receive 4p credit for every £1 they spend in-store: from May they will only get 3p – a 25 per cent cut
Tesco introduced a loyalty card, branded 'Clubcard' in 1995, [24] and later an Internet shopping service. In 1996 the typeface of the logo was changed to the current version with stripe reflections underneath, whilst the corporate font used for shop signage was changed from the familiar "typewriter" font that had been used since the 1970s.
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